Our Story
Built for the days
you actually
have to show up.
We started PROTEEN because every protein bar on the shelf tasted like a chemistry experiment. 14g of added sugar. Whey isolate from who knows where. Ingredient lists you needed a degree to read.
So we built ours. Plant-based. Sweetened with dates. 20g of protein from a pea and brown rice blend. Six ingredients on average. Zero filler.
It started in a Bengaluru kitchen and a small batch oven. Today it's still made in India, by people who eat it daily.
Mission
Make clean fuel the default — not the premium upsell.
Sourcing
Ingredients from Indian farms wherever possible. Always traceable.
People
A small team of athletes, runners, lifters, and one chef.
Try the lineup.
The fastest way to get it is to actually taste it.
Shop the bars